
REFF, RomaEuropa FakeFactory published in Italy by DeriveApprodi and FakePress has just come out this month with some of my work in it. Yes any publication of my work is a good thing but I’m particularily proud of this one due to it being a connected/augmented publication which has used free/open culture software right through its creation, publication and how the end user interacts/reads the publication.
The publication has been published with the byline:
The reinvention of the real through critical practices of remix, mash-up, re-contextualization, reenactment.
however is itself a reinvention of what a ‘book’ such as this can be and do these days through combinations of innovative new/print media, tags of various types, augmented reality and pervasive networks. Building this publication has from the start been a collaborative process between the editorial team and contributors (artists, writers etc.) who could, through a wordpress website and a plugin designed specifically by Fakepress (more info on that here) for this style of next generation collborative publishing, constantly add to/amend/correct and ultimately compile the book as a print ready pdf for publication from the site. Now, post-publication, the website is part (the online part) of the finished book but the site has also been the ‘site’ of collaborative networking to make this very forward thinking publication happen.
The publication is essentially in three parts;
1. The print version (available here).
2. The website.
3. The iPhone/iPad app (click here to download via iTunes).
The print version contains Fiducial Markers and QR Codes. The Fiducial Markers can be used to view extra augmented reality content on the website via a computer with a webcam (click into the section Augmented Reality). The iPhone/iPad app can be downloaded and used to access the QR Codes. These connect to online multimedia including extra texts, music, videos, photos and maps of the book’s contents/authors.

The image above shows me using the augmented reality section of the site with one of the Fiducial Markers featuring my work (I don’t have a copy of the book yet so I had to improvise with a marker on my iPhone).

Above a screenshot of the iPad app and below a Flickr slideshow of the iPad app in use at the preview launch of the publication at the Share Festival, in Turin, Italy.
An innovative book of course needs an innovative foreword and who better than Bruce Sterling to write it:
Right now, the behaviors and activities commemorated in this book are bizarre. Very. They are so peculiar that they are inherently difficult to describe, because they come from the outer reaches of an emergent network-culture…Basically, they resemble the activities of time travellers. Time travellers don’t actually exist. However, they can be hypothesized. They can be faked. Time travellers would be people among us who come from a different historical epoch. By their nature, they have a different set of attitudes and expectations from our own. Time travellers would be people behaving differently, and also effortlessly. They are not being perverse, arcane or difficult. The time travellers have just as much custom and logic as we do. Their behavior would make perfect sense some day. Only, not just yet.
Read the full foreword here.











