March 29, 2011
Face to Facebook

Face to Facebook by Alessandro Ludovico and Paolo Cirio is a work which steals 1 million Facebook profiles to categorise them according to the profiles photograph and automatically populates a custom made dating site: The artists describe the work as follows:

In an attempt to free personal data as Facebook’s exclusive property we spent a few months downloading public information from one million profiles (including pictures). Immersing ourselves in the resulting database was a hallucinatory experience as we dove into hundreds of thousands of profile pictures and found ourselves intoxicated by the endless smiles, gazes and often leering expressions…All that people wanted was to attract new people, have more relationships, to express and receive love through their digital traits. But they were trapped by Facebook owning their data and restricting their actions with primitive privacy rules…Our mission was to give all these virtual identities a new shared place to expose themselves freely, breaking Facebook’s constraints and boring social rules. So we established a new website ( giving them justice and granting them the possibility of soon being face to face with anybody who is attracted by their facial expression and related data.

Above is a video explaining the work and below is a diagram explaining how the work was compilled and created.

Originally seen on Nettime Announce.

    Posted by: Garrett @ 5:04 pm

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