January 31, 2010
The Artvertiser

The Artvertiser (image above, video below) by Julian Oliver, Clara Boj, Diego Diaz and Damian Stewart is:

an urban, hand-held, augmented-reality project exploring on-site substitution of advertising content for the purposes of exhibiting art.

Using shape and motion detection the software can be taught to recognise individual advertisements. These adverts can then, viewed through the software, become a virtual ‘canvas’ which an artist can exhibit images or video. Visual documentation of the intervention can be immediately uploaded to on line galleries such as Flickr and YouTube.

While offering itself as a new platform for public art, The Artvertiser seeks to highlight the contradiction of Public Space in the context of what can and cannot be written on the surface of our cities. Neither graffiti or Fine Art, The Artvertiser exploits the inevitable redistribution of these surfaces in media such as digital film and photography, providing an alternative memory of the city. By leveraging the internet as a redistribution mechanism, The Artvertiser supposes that an urban site dense with proprietary imagery can be re-purposed as an exhibition space for art and archived as such in turn. Similarly, on-site exhibitions can be held whereby pedestrians are invited to use the looking device to view an exhibition on the buildings around them. Finally, non-live video can also be used. This enables artists to substitute advertisements in film and video with alternative content.

Originally seen on the Spectre mailing list.

    Posted by: Garrett @ 7:38 pm

    No Comments or Pings about “The Artvertiser”

    RSS feed for Comments / Pings on this post.

    Don't know what this is? Click here.
    This is a QR Code, it's a printed link to this webpage on Network Research!

    Using a web-enabled mobile phone with built-in camera and QR Code reader software you can photograph this printed page to display the original webpage. For more information on how to do this please see the short article here:

    http://www.asquare.org/networkresearch/resources/qrcode-help

    and download a reader application for your mobile device.
    Creative Commons License
    Except where otherwise noted, all works and documentation on the domain asquare.org are copyright
    Garrett Lynch 2014 and licensed under a Creative Commons Attribution-ShareAlike 3.0 License.
    asquare.org is powered by WordPress